1. Setup a Google My Business Profile
Google My Business is a free online service which allows businesses to create a business profile that is visible in the search results. GMB allows search users to find important information about a business such as contact information, location, hours of business and reviews. While having a Google My Business may cannibalize traffic to your website, it can increase visibility in the search results and gain exposure.
2. Invest in Google AdWords
Google AdWords is a paid advertising service also known as pay-per-click advertising that allows businesses to bid on keywords that they’d like to trigger their ads to display in the search results.
For example: If your business was a barber shop in Stouffville, Ontario, you can choose to have your ad served when users search “barber shop stouffville” that is only displayed to any device or computer in the geographic area of Stouffville, Ontario.
AdWords also includes display ads, YouTube Preroll (ads which play on YouTube) and remarketing.
3. Optimize your Website for Search Engines
Search Engine Optimization or SEO for short is the practice of increasing a websites visibility in the organic search results (unpaid results) through a variety of factors.
Unlike Google AdWords, SEO requires a lot more time, money and effort however can produce greater value in the long run.
One factor that can improve a websites search ranking is attaining links from other websites. This is why having a link on this business directory can actually optimize your website for Google.
4. Get Social
Social media is an important factor to a websites online success as it allows businesses to specifically target and engage with their target audience. In addition this can lead to sales/leads, impact SEO and create brand awareness.
5. Develop a Professional Website
Having a quality website can impact how visitors perceive your business and whether they may convert into a customer or lead.
Even if a business invests time and money in the previously mentioned strategies they will likely experience a high bounce rate, affect search ranking and low conversions (sales/leads) if they have a poorly developed website. In short, investing in a high quality website can grow your business.
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